Meet the Team

Lou Williams

Business Advisor

Innovate UK EDGE

Lou helps innovative SMEs in the South East of the UK with high growth potential to identify their barriers to growth and supports them through that growth.

She is a highly committed, enthusiastic and results driven SME Professional who has worked in middle and senior management roles over the past 16 years. Latterly was the Growth Manager for the C2C Growth Hub, Regional and Service Delivery Management roles for Grant Thornton on the GrowthAccelerator programme and a Business Advisor for Business Link Hampshire. Her network is legendary and collaboration part of her DNA.

Lou also ran several of her own businesses so understands the real life journey of an entrepreneur. Having worked with over 1000 SME’s during this time has an excellent understanding of the SME landscape and the support required. Her particular expertise is in Marketing and Branding and working with Food & Drink companies and all manufacturing. A real passion for innovation, having had that responsibility for over 25 years with fast moving consumer goods companies like Nestle and Muller dairies. Lou has a degree in Applied Physics from Liverpool John Moores University.

Having developed very late in life a passion for Tennis, Lou also enjoys Padel tennis and Racquetball in her spare time.

Tap into our insights

Oxford Innovation Advice offers Insights into SME needs and policy effectiveness for policy makers, funders and business support commissioners. It draws on our 30 years’ experience of delivering positive economic growth by enabling scale-ups to achieve their full potential. Each edition concludes with an ‘Implications for funders and Policy makers’ section.

Covid-19 Statement

Update – Wednesday 15th December 2021

Our Innovation Centres remain operational and accessible, and provide a safe environment for our staff and customers. We continue to assess the risk of COVID-19 alongside the latest guidance from government. In the meantime our Innovation Centre remains COVID-19 Secure and fully open for business. Our detailed risk assessment can be found here.