Oxford Innovation Advice Logo

GROWTHmapper®

GROWTHmapper® is the UK’s leading business diagnostic tool, developed and owned by Oxford Innovation Advice and used by 35,000+ businesses on national and regional business support programmes across the country.

Insights on SME’s perceived strength and weaknesses

The online business diagnostic tool provides valuable insights into the SME’s perceived strengths and weaknesses, highlighting areas requiring improvement. A series of graphical outputs are generated to provide a visual representation of the alignment of the SMT’s perspectives on where the business is strong, and where improvements are needed.

These form the focal point for a facilitated discussion, led by an accredited coach or adviser, which illuminates the agreed business support needs of the SME and builds the foundation for a strategic pathway to their identified objectives.

GM laptop image

GROWTHmapper brings quantifiable benefits for funders, project teams and businesses

GROWTHmapper BENEFITS

Indication of business strengths and weakness based on the perception of those working in the business.
Multiple respondent capability tests diversity of opinions or perception.
Provides a consistent engagement process in the client journey.

Efficient way to assess prioritisation of business support needs.

GROWTHmapper is in use by over 35k businesses on national and regional business support programmes across the country

What business leaders say about using GROWTHmapper in their business.

“GROWTHmapper has been an incredibly useful tool for Evolve in assessing businesses at every stage – from start-up to growth. It quickly provides us a detailed insight on business characteristics and individual mindsets, allowing us to move towards meaningful conversations quickly and effectively. The software has helped our clients gain a clear sense of direction, and ultimately leading to stronger growth and decision- making."
David Mutton Evolve
David Mutton
“Thank you for your excellent support, Growthmapper is a fantastic tool and it will be valuable to wider businesses nationally within UK.”
Juhi BhatiaStaffordshire CC
Juhi Bhatia
“As a business support organisation Good2Great are committed to fostering growth and innovation, we are delighted to have procured Oxford Innovations' GROWTHmapper tool to enhance the delivery of our Innovation programme delivered for Telford and Wrekin Council. GROWTHmapper provides a structured, data-driven approach to diagnosing challenges and opportunities within businesses. Its tailored insights empower our team,precise and impactful interventions, helping local enterprises unlock their full potential. By leveraging this proven tool, we aim to provide robust support to our business community, ensuring they have the strategic clarity and actionable insights needed to drive sustainable growth. Our partnership with Oxford Innovation reflects our commitment to adopting innovative solutions that deliver tangible benefits to the businesses we serve and the wider economic ecosystem in Telford and Wrekin”
Eddie AllanGood2Great
Eddie Allan

To find out more, visit

growthmapper.com
logo footer

Covid-19 Statement

Update – Wednesday 15th December 2021

Our Innovation Centres remain operational and accessible, and provide a safe environment for our staff and customers. We continue to assess the risk of COVID-19 alongside the latest guidance from government. In the meantime our Innovation Centre remains COVID-19 Secure and fully open for business. Our detailed risk assessment can be found here.