Innovators wanted for new Healthy Ageing Innovation Accelerator Competition

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Oxford Innovation Advice is pleased to announce we have been awarded the contract to run the UK-China Healthy Ageing Accelerator programme on behalf of the UK’s National Innovation Centre for Ageing (NICA).

Working with specialist partners, we will help ambitious businesses to explore the opportunities and new markets for products and services which support healthy longevity.

Using our 30 years of experience in supporting business growth, we will help participating businesses take the steps they need to gear up for growth, and in particular to identify and pursue opportunities in the fast-expanding China market where it is anticipated that the number of people agreed 65+ will double over the next 30 years.

The funding for the NICA UK-China Healthy Ageing Accelerator is provided through UKRI Funding International Collaboration (FIC) Funds by Innovate UK, a council of UK Research and Innovation.

We’re now ready to recruit participants who will receive a fantastic free package of support from highly experienced experts including one to one coaching and masterclasses on the key aspects of business growth with a specific focus on the significant and expanding opportunities in China.

For further details of what’s on offer and how to get involved go to Healthy Ageing Innovation Accelerator Competition (you will need to login or register to view the full details)


Innovators with new product or service ideas that can support people to stay active, mobile and connected as they age can now apply for the Healthy Ageing Innovation Accelerator Competition. 

Increasing numbers of people are living longer. However, often this results in more years of life experiencing the negative aspects of ageing meaning we often need more support to maintain quality of life. 

Maintaining good health at an older age is therefore fundamental to quality of life allowing us to remain independent, to work or remain active in our local community. It also allows us to maintain and build our social connections and family life and to do the other things that give us all meaning and purpose. 

To address this challenge, a new Healthy Ageing Innovation Accelerator Competition is being launched, on behalf of the UK’s National Innovation Centre for Ageing (NICA), to find innovative companies with new product or service ideas that can support us to stay healthy and active to help us to remain mobile and connected as we age. 

The programme will explore many aspects of business growth including raising investment and will also examine healthy ageing in the round, with a specific focus on China and the potential commercial opportunities for British products and services, in a market that has the potential to reach £1.88 trillion by 2025

For a further more detailed assessment please read the recent NICA Horizoning Report into Functional Mobility and Gait in China.

With China’s market being the largest geographically-defined opportunity, the Accelerator Programme includes a de-risking pathway to enter this market and make UK businesses competitive as well as growth and export-ready. 

The challenge is aimed at high-growth potential companies of any size and from any part of the UK  and will provide expert support to help companies to maximise their business growth including assisting participants to explore the fast-growing China market.

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Oxford Innovation Advice offers Insights into SME needs and policy effectiveness for policy makers, funders and business support commissioners. It draws on our 30 years’ experience of delivering positive economic growth by enabling scale-ups to achieve their full potential. Each edition concludes with an ‘Implications for funders and Policy makers’ section.

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Update – Wednesday 15th December 2021

Our Innovation Centres remain operational and accessible, and provide a safe environment for our staff and customers. We continue to assess the risk of COVID-19 alongside the latest guidance from government. In the meantime our Innovation Centre remains COVID-19 Secure and fully open for business. Our detailed risk assessment can be found here.