Lynda is a Commercial Director with over thirty year’s experience of product development, buying and manufacturing. Trained as a retail buyer at Marks & Spencer, she is passionate about in-depth customer knowledge, developing high-quality ‘own brand’ commercial products and getting them from concept through to market.
She has extensive manufacturing experience in multi-product for small, start-up and large corporate companies, as well as buying, sourcing and managing UK and International supplier operations and teams, with responsibility for up to £50m budgets. Being on ‘both sides of the fence’ as a buyer and as a supplier, she has gained a deep understanding of the complexities and challenges faced by both parties, and has implemented strategies and processes to overcome and improve them.
Lynda worked as a Consultant to Seasalt Cornwall for 18 months to support their ambitious growth plans, before moving to Cornwall in 2013 to join the Executive Board as Buying Director.
She has since worked with over 300 SMEs in Cornwall as a Business Coach and Consultant, including food and drink producers, with a particular focus on supporting businesses through the stages from product development to the end customer.